Brief

Broadview Creative led a comprehensive communications and public affairs strategy for the Mississippi Cannabis Trade Association (MSCTA) during a critical period in the state's effort to legalize and implement a medical cannabis program. The challenge was to educate policymakers, stakeholders, and the public on a complex and often misunderstood issue while building support for a regulated medical cannabis framework.

To address this challenge, Broadview developed a multi-channel communications campaign that combined earned media, digital communications, and educational content. This included developing a communications and media campaign, creating educational content such as white sheets on various topics in the cannabis industry, hosting free educational events for perspective members, creating video and social content, and host a "MSCTA Capitol Day" which was a meet & greet event between legislators and association members.